Santa Rosa Dental Implant Center & Family Practice
Santa Rosa Dental Implant Center & Family Practice
Branding
After working in public health clinics and private practices, dentist sisters Joanne Ngo, DDS and Tina Ngo, DDS decided to take their learnings and commitment to serving the community in their own hands. With budding families, a love for the outdoors, and a love for food and wine, they settled in beautiful Santa Rosa, CA and created Santa Rosa Dental Implant Center & Family Practice.
To set their practice apart from the many other dentists in the area, they needed a rebranding (as they took over the business of another dentist/periodontist who sold the practice to them) that reflects the values they wish to impart with existing and new patients. The values of Family, Integrity, and Professional influenced the new aesthetic and the versatility of the practice's services.
INITIAL CONCEPTS
Branding was a late consideration by the new business owners (i.e. their first week of ownership). So, I was only provided with a general idea of what they stood for, other logos they liked/didn't like, and colors they liked. After a couple ideation rounds discovering together what they really wanted, and having an exercise for establishing brand values and goals, we achieved an aesthetic that aligns with their values and future potential.
